Pritchard Leisure – The new branding behind Sarnfaen Holiday Park

Sarnfaen is a beautifully landscaped, family-oriented holiday park located..

Sarnfaen is a beautifully landscaped, family-oriented holiday park located in Snowdonia National Park, a popular destination for holiday makers due to the area’s outstanding natural beauty. Whether it’s hiking the trails, reaching the summit of Mount Snowdon, the beautiful beaches, or taking in the local culture and heritage, there are many reasons why people enjoy this part of Wales.

Sarnfaen has been lovingly nurtured into the successful park it is today, thanks to the care and attention of the Pritchard family. Beginning with John Pritchard, a hardworking man from a farming background who together with his daughter Caroline, purchased the Pritchard family’s first Welsh holiday park in 1989, before taking on other holiday parks in Wales. The dedication paid off, as the Pritchard family breathed life into these up-and-coming holiday destinations. As time went on, John sold on some of his projects, leaving Sarnfaen and Madryn Castle as the Pritchard flagship holiday parks.

In the early days, it was all hands on deck. Caroline became the first Park Manager for the family enterprise, and ran Sarnfaen together with her husband Robert. Caroline’s organisation and determination were paramount to its early success, aided by the support of her family and dedicated employees, Sarnfaen holiday park has been lovingly built up to the five-star standards it delivers today. Another key figure in the success of the family venture is Debbie Ball, who joined Sarnfaen in 2001 as an office manager. Through her long-serving dedication and assistance with managing Sarnfaen, she was recently appointed as Pritchard Leisure’s first General Manager. Many of Sarnfaen’s loyal guests and customers have been visiting for decades, and it is easy to see why! Not only is it a short walk to Talybont beach, the local train station and other amenities, the holiday park itself has a magic all of its own.

Both Sarnfaen and Madryn Castle parks have always provided a unique atmosphere, being not just a business venture for the Pritchard family, but a way of life. This has greatly contributed towards their success. Visitors enjoy the family feel, friendly staff, and excellent standards, making every trip a special one.

Sarnfaen is a well-known, luxury holiday park that continues to thrive, yet in order to keep up with the times, as well as the Pritchard vision, it has recently undergone restructural organisation to ensure it has the capacity to continue growing and achieving its full potential. The team at Sarnfaen understand the importance of leisure time for families, friends and couples, and that means modern accommodation and well-kept surroundings with all the facilities guests need. As such, this has led to the development of Pritchard Leisure, the new branding behind both Sarnfaen and Madryn Castle that enables the continued success of the parks.


What the new Pritchard Leisure branding means for guests

Pritchard Leisure is the new parent brand reflected across our holiday parks, and this restructure means we are in the best position to offer our guests the high standards and family values they have come to expect when they visit us. We still hold those core values at the heart of what we do, and that is helping visitors enjoy affordable luxury and memorable holidays that focus on the moments that matter most.

Our restructure means we can take Sarnfaen holiday park and Madryn Castle towards a successful future, and see our customers enjoy them for many years to come.

We look forward to welcoming you for your next break, so visit us soon!

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Sarnfaen Holiday Park, Talybont, Gwynedd LL43 2AZ

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“We have been coming to Sarnfaen twice a year for the last twenty years as it is very peaceful and relaxing and as the location of the beach is only 5 minutes walk away.”

Jack Renehan

“The site is always kept to a high standard of cleanliness and the hospitality given by Debbie and her team is exceptional.”

Mr and Mrs Step

“The very modern holiday homes are very well equipped with the added bonus of WI-FI in all areas.”

David Timbrell

“This year we have just stayed in one of the Lodges which are new this year and are sheer luxury.”

Mrs Wallocott

“Also this year the added bonus of the new Leisure Centre, where the facilities include swimming pool, sauna and gym also a lovely cafe area to enjoy your afternoon tea.”


“Beautifully kept site. Lovely caravans and superb lodges. We have holidayed at Sarnfaen now for 45 years and it only gets better and better. We hope to come for many more years.”

July and Wal Fox

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